Member Survey Results
By Rami Haddad, Vice President of Communications
Results
The data for the responders is tabulated by gender and age to offer insight on preferences.
Demographics
Age |
Female |
Male |
Total |
1–29 |
1 |
2 |
3 |
30–39 |
7 |
19 |
26 |
40–49 |
17 |
45 |
63 |
50–59 |
52 |
108 |
161 |
60–69 |
58 |
142 |
205 |
70+ |
23 |
68 |
92 |
Total |
159 |
386 |
558 |
We split results based on gender & age to observe differences.
Age |
Female |
Male |
Total |
1–49 |
25 |
66 |
92 |
50+ |
133 |
318 |
458 |
Total |
159 |
386 |
558 |
Location
See map that shows location of members based on zip code only, in two layers based on age. Majority concentrated around Boston in equal parts between north & south of I-90.
The map view is not very useful as it does not show the aggregate numbers or good heat map. We should purchase a tool such as Mapline for a month to analyze this data.
NPS
Age |
Female |
Male |
Total |
1–49 |
58 |
60 |
59 |
50+ |
59 |
69 |
65 |
All responses |
58 |
68 |
64 |
No clear or obvious reason for lower score from the ladies or those younger than 50. The comments vary widely between location, friends on rides, speed, & new members.
For reference, net promoter score measures customer experience based on question. In our survey, we simply asked “How likely are you to recommend CRW?” It was answered on a scale from 1–10. Hence, NPS = percentage of promoter scores 9–10 less percentage of detractor scores 1–6. We ignored 7–8 passive scores. NPS ranges -100 to 100.
More background available in article about The One Number to Grow.
Communications
Calendar won regardless of how we split the data.
Results in detail are, as percentage of total value for each column:
Method |
Female 1–49 |
Male 1–49 |
50+ |
All |
Website calendar |
17 |
16 |
20 |
20 |
Website |
15 |
13 |
20 |
19 |
Wheel People |
10 |
9 |
18 |
17 |
Calendar subscription |
8 |
8 |
5 |
6 |
|
12 |
12 |
16 |
15 |
Facebook group |
13: higher than Strava & Wheel People |
7 |
5 |
6 |
Strava |
8 |
12: higher than Facebook & Wheel People |
4 |
5 |
|
5 |
5 |
2 |
2 |
|
3 |
3 |
2 |
2 |
Meetup.com |
3 |
5 |
3 |
3 |
RSS feed |
2 |
3 |
1 |
1 |
Group discussion tools |
4 |
7 |
3 |
3 |
There were three choices for each communication method. To calculate the preferences above, we converted each choice into a numerical value:
- Strongly prefer = 3
- Somewhat prefer = 1
- Do not prefer = 0
Activities
Of course our centuries are most popular by a wide margin. We hope we can offer more supported events at smaller scale. This may also mean organizing groups to participant in third-party supported events & charity rides.
Here are the preferences in order, based on number of votes:
Activity |
Count |
Percentage of Total |
Supported events: centuries, charity, & advocacy |
416 |
24 |
Self-paced: scheduled by club, participants self-organize based on speed & route options, navigate on their own |
346 |
20 |
Led, no-drop groups at specific speeds |
255 |
15 |
Tours for full or multiple days to visit landmarks, scenic routes, & bakeries |
193 |
11 |
Workshops, lectures, & webinars |
169 |
10 |
Fitness or biking skills development rides |
165 |
10 |
Impromptu rides discussed amongst members |
144 |
8 |
Accessible by public transportation |
24 |
1 |
No change in order of preference across age & gender.
Seventy one people are interested in fitness programs provided their contact information. André can start with that list to help launch the Development Program.
I am excited to find many people people interested in tours, even for just one day or weekend.
Time
Data is percentage of total responses for each age group. No difference based on gender for each age group.
This first table shows the preferred time to ride in aggregate for weekdays Monday–Friday:
Time of Day Monday–Friday |
1–49 |
50+ |
All |
Start before 8:00 |
23 |
13 |
14 |
Start 9:00–11:00 |
4 |
50 |
43 |
Start 13:00–15:00 |
5 |
10 |
9 |
Start after 18:00 |
68 |
27 |
34 |
This second table shows the preferred time to ride in aggregate for
weekends Saturday–Sunday:
Time of Day Saturday–Sunday |
1–49 |
50+ |
All |
Start before 8:00 |
43 |
32 |
34 |
Start 9:00–11:00 |
44 |
58 |
55 |
Start 13:00–15:00 |
8 |
9 |
9 |
Start after 18:00 |
5 |
1 |
2 |
Volunteer
We received 80 volunteers with contact information across all categories.
- Lead rides = 46
- Events: social, centuries, parties = 41
- Wheel People edits, articles, & content = 14
- Communications & marketing: web, social media, technology = 13
- Negotiate with partners for member discounts = 5
- Leadership, committees, finance, & administration = 12